(WARNING: High misogyny content ahead, as if that wasn't obvious from the title.)
This psychology article claims that some men insult their partners as part of a mate-retention strategy, so some men seem to think they subconsciously like it. (Link via Freakonomics.)
But does it really work? Anecdotal evidence suggests that it does, and as we all know that's just as good as controlled statistical evidence. There's a hilarious chapter in Surely You're Joking, Mr. Feynman! where Feynman tries to pick up a woman in a bar. He buys her food and drinks, calls her "worse than a whore" when she walks out on him, then gets his money back and gets her in bed at the end of the night.
Of course, fabricated anecdotal evidence is even better than real anecdotal evidence. In that vein, we have a Family Guy clip below (which was pretty much the real reason for this post).
(In case anybody was really wondering, I do not condone or practice these tactics for picking up women. I just find them funny.)